Home » About » Core Values

Sense of Community

Deliver an Exceptional Experience

For the Good of All

Do the Right Thing

Work to Live, Don't Live to Work

Continuous Innovation

Pursue Growth and Learning

Attitude of Gratitude

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou

HawkSoft’s actions are governed by a set of eight (8) core values established by our executive leadership team and developed from their collective years of life and business experience. These core values are used as the checks and balances for all decisions made at HawkSoft. If a decision won’t uphold the standards we have set for ourselves, it isn’t a decision we will accept. HawkSoft’s core values ensure we don’t lose our way even as we continue to see growth and success as a -year-old company.

HawkSoft’s Core Values are written in our employee handbook, and on walls on both the first and second floor of HawkSoft’s office in Canby, OR. Every new hire with our company meets our board of directors to review the purpose behind our values and why it’s critical to our company’s future. These are not just flowery words to us, they’re important beliefs woven into the fabric of our company and every employee.


Sense of Community

Here at HawkSoft we value family – not only our individual families, but also the HawkSoft family. That family includes co-workers, customers, vendors, and our surrounding communities. Because we recognize that customers and vendors have a hand in our success as much as we have in theirs, we want all our communities to feel the positive impact of being associated with HawkSoft.

We strive to make the work environment a place where groups of people work together to reach shared goals, and our families are valued and celebrated. Simply put, our most valuable assets are the people we surround ourselves with.

Deliver an Exceptional Experience

We seek to deliver a positive experience to our customers, co-workers, and business partners by focusing on our relationships. Our goal is to provide accurate, timely, and knowledgeable support with empathy, humility, and a focus on empowering the individual. We take the initiative to make things better by taking ownership of our work. HawkSoft has grown by word of mouth because we strive to make every experience an exceptional one.


For the Good of All

Decisions that balance everyone’s needs will lead to greater benefit for all in the long run. These decisions can only be made through an effective exchange of ideas in an environment of mutual trust, respect, and empathy, which amplifies and transfers our strengths. Through open communication and teamwork we can take advantage of our strengths, overcome limitations, and find solutions for the good of all.

Do the Right Thing

We conduct ourselves fairly and honestly. We honor our commitments with integrity and respect. Here at HawkSoft, we play by the rules, applying them consistently to ourselves and to others. We hold ourselves accountable, taking responsibility for our actions and decisions.

Ultimately, we do our best to do the right thing. By living this core value, we build positive relationships of trust which are vital to our success.


Work to Live, Don't Live to Work

HawkSoft measures itself by the success of its employees as well as that of its customers. Recognizing the value of family and the importance of a balanced life, we implement plans and strategies to balance the needs of employees and customers by setting realistic goals and expectations.

We encourage our employees to follow their work schedule, to strengthen their knowledge through education, and to be involved in activities outside of the work place. Happy employees result in happy customers.

Continuous Innovation

There will always be new needs to be met and opportunities for change and growth. By understanding the problem, processes, and pain points, opportunities for innovation will follow. Our eagerness to seek change — even when change may not be requested — allows us to stay ahead of our competition and our own perceptions of our boundaries on excellence. Growth comes from learning from our past to make the future better.

Innovation is woven into the fabric of every employee and their respective role in the organization. Our openness to fix even that which is not necessarily broken, for the sake of a better experience, is the basis of our drive to innovate, create, and continuously improve.

Pursue Growth and Learning

It is only by continuing to strive to be better in our personal and professional lives that we grow as individuals and team members. We focus on the future and seek opportunities to achieve our goals through education, mentorship, and new experiences. HawkSoft believes in seeking out and providing growth opportunities to each member of our family to help them achieve their goals.

Attitude of Gratitude

We make a habit of expressing our gratefulness to customers, employees, partners, and colleagues in all of our relationships. Viewing our lives through the lens of gratitude allows us to be humble and recognize the tangible and sometimes invisible contributions of the countless people who have positioned us on the path for personal and professional success. The work we engage today and accomplishments we are able to achieve are built upon the foundations that these people have laid for us.

We view people and opportunities with an attitude of gratitude.







Privately-owned. Accountable to just two stakeholders.

HawkSoft is privately-owned by the same group that founded it in 1995. Unlike companies run by investment groups or large parent organizations, our agenda is driven by our customers. We don’t have the overhead that comes with outside stakeholders who demand a steep and quick ROI on the backs of their customers.

HawkSoft is accountable to two types of stakeholders – employees and customers. Our purpose is to give independent agencies the knowledge and tools to build their businesses around memorable service and meaningful relationships. Building software and delivering Service That Delights are simply the tools we use to achieve this.